Your event website is the first step to building your event’s brand. This is where the attendees will find the schedules, understand the purpose of the event, meet the speakers, and decide whether to register. Such is the effectiveness of branding; therefore, it is not only helpful but it is a necessity.
The first thing that comes to light from your event website is the brand identity, which is consistent and compelling. Visitors should be able to recognize your event, understand its value, and get excited about participating, all within a few seconds of landing on your homepage. To do so, here is a handy guide that can help you create an efficient, professional, and strong branding for your event website.
Why Branding is Essential for Your Event Website
Branding is not just the logo or a color scheme, but it is the life of your event. It presents the objectives, the atmosphere, and even the ethical principles of the event. The way your pages look, feel, and perform is a way of letting the visitors experience the level of the event beforehand. A strongly branded event stands out in the crowd of different conferences, summits, or festivals.
An event website with proper branding:
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- Connects with potential clients
- Records higher registration rates
- Delivers emotional connections to the audience
- Facilitates recognition of your event across various platforms
- Gives sponsors a great perception of your event
- Turns your event into one of the well-handled and high-end style events
The website is generally the very first impression. If it is done correctly, branding is the way that provides a positive and memorable impression.
1. Start with Clear Event Identity
Effective event branding goes beyond fonts and visuals; it starts with clearly defining the event’s identity. In case you desire your event site to be visually strong, consistent, and also professional, then you have to figure out the following things first:
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- Event topic
- Target audience
- Event purpose
- Speakers
- Event type (Virtual, Hybrid, or In-Person event)
- Timeline
The answers to these questions are the design and writing guidelines on your event website. Your branding turns out to be naturally cohesive and strong when your brand identity is clear.
2. Create a Visually Engaging Branding System
One of the most powerful branding tools is the brand’s visual identity. Make your event website stand out from the rest as a trustworthy one. Basically, a visually strong website has several parts:
Logo
Your logo should be a simple, unique, and conceptually illustrative design of your event. It must be high-resolution and both desktop and mobile screen-optimized.
Color Palette
Use the primary color for one main color, one or two secondary colors for the complementary colors, and an accent color, if you like. One color is used for all the website pages in order to keep the colors the same.
Example:
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- Technology event colors are usually blue, black, and neon
- Educational events can be well-known by white, navy, and earth-toned colors
- Creative events simply utilize brilliant and diverse color palettes
Typography
Decide on two or three typefaces, one for main headings, one for the body content, and, if you want, one for highlights. It is always good to practice to see that the sizes and the spaces are consistent.
Image Style
Images often communicate better than words. On your event website, you can use real photos, illustrations, or a mix of both.. All the website pages should be of the same style so that the reader does not get confused.
Iconography
Your iconography should follow your typography and colors. Thereby, icons are helpful for easy and fast communication for the visitors, which may indicate things like schedules and FAQs.
By unifying these elements of style, your event website becomes an instant, cohesive, and professional one.
3. Keep the Layout of Your Website Clean and Well-Organized
No matter how great your graphics are, they won’t be able to save a website that has a cluttered layout. A clean layout makes the website more readable and also contributes to the brand image. Here are some elements that may impact the brand image:
Consistency of the Content
The layout of your pages should have the same spacing, alignment, and style for each page.
Section Hierarchy
When you divide your content into the right sections, users will understand your content better, for example:
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- Event Information
- Speakers
- Schedule
- Registration
- Sponsors
- Venue
This is what makes navigation easy and understandable without any effort.
Whitespace
It is important to present your content with enough space in between. Whitespace not only makes the design clearer but also helps readability.
Mobile Responsiveness
Most of the visitors to event websites are on mobile devices. Therefore, your branding should remain consistent on all screens.
4. Use Consistent Messaging and Tone
Branding features not only the visuals but also the verbal ones. The verbal tone as well as the content of your event website should be a reflection of the event’s character.
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- Match your tone to your audience
- If it is a startup event, your tone may be upbeat and look to the future
- Make your visitors understand your event’s worth
Visitors must be able to understand right away:
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- What your event is about
- Why it should be interesting to them
- Who is the right person to come
- What they get in return
One of the major roles that attractive headlines perform is that they lead the reader visually from one area of the site to another. This is the perfect place to use active language and to make your communication the most prominent.
The homepage, the speakers’ bios, the schedule details, and the signup explanation all must share a consistent voice. Consistent communication is one of the means through which a brand gets stronger and more trusted by its audience.
5. Display Speaker Profiles in a Visually Attractive Manner
Speakers are the main elements through which the brand of an event is recognized. Therefore, do not hold back on highlighting them on your event website.
Use Quality Images
Confirm that the pictures are bright, and the background does not bother or distract.
Speak Simple Words, but the Message Should be Strong in the Bios
The first thing is just to focus on the achievements of the speakers. Make sure that all the bios have the same format, which will lead to a uniform style.
Identify Speakers
In case you have numerous speakers and each one belongs to a different track or theme, you can separate them so that users would be able to find the one they are looking for quite easily.
6. Reflect Your Brand Through Engaging Content
Your brand is one-of-a-kind, which could be recognized by the content that you share. Be certain that your website doesn’t just contain the place and the time of the event, but it should also deliver the real value.
Blog and Articles
Speak about those topics that are closest to your industry. This not only helps elevate your event as an industry leader but also makes it easier to position it as one.
Videos
Make use of the best moments at the event, the fragments of the past events, or the short interviews with the speakers.
Social Media Integration
Connect the social feed of your event with the brand presence from the other channels to visually support the brand and with the same message.
Testimonials
Put the quotes, attendee stories, or sponsor feedback to give credit to your brand.
Downloadable Resources
Brochures, session guides, or digital flyers are great additions for your event to go beyond the surface and become more profound and detailed.
7. Integrate Your Sponsor Brands Seamlessly
Adding sponsor partners to your company profile is excellent; however, their logos should be a beautiful addition to your event identity. Make sure that:
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- Sponsor levels are clearly defined and visually highlighted
- All logos are of the same size
- The location is according to your design grid
- The sponsor is talking in the same tone as your website
8. Make Sure Your Registration Page Is Brand Consistent
Your signup page is really the place where your brand needs to be the most visible. This is the place where you change visitors into attendees.
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- Make it easy and neat
- Do not include unnecessary fields or make your forms too complicated.
- Stick to the same visual identity
- The colors, fonts, and the spaces between the elements should be the same as on your main site.
- Emphasize security and trust features
- Display the payment methods, refund policies, and safe checkout signs that are accepted by your customers.
- Work on clear CTAs, “Register Now,” “Join the Event,” or “Save Your Spot” are some of the most effective action phrases.
9. Focus on SEO for Brand Visibility
Being visible on search engines is definitely a part of brand-building. An event site that is ranking high is, in fact, a way of making the brand more authoritative.
Concentrate your efforts on:
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- Naturally embedding the keywords, such as branding, event website, event, and conference
- Producing meta tags with a good description
- Each image on the website should have a short description or alt text
- Better the loading time of your page
- Write content that people would want to link to
A well-optimized website is a powerful tool in an event planner’s arsenal.
10. Continue Branding Consistency at Every Event Touchpoint
Your event website may be the main hub for branding, but it should stay consistent with all other touchpoints.
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- Emails and newsletters
- Social media banners
- Event apps
- On-site signage
- Name badges and tickets
- Event brochures and guides
When each touchpoint has a similar look and vibe for the same event, attendees place more trust in your brand.
Final Thoughts
Creating a robust event website brand is not merely a task of designing your site visually. It is a strategic move that changes the perception of your attendees and hence increases their participation. Your event, then, is not only remembered but also leaves a powerful impression.
It is possible to create an elegant, professional, and totally branded event website without any hassles by using a platform such as Dryfta. Your design, speaker pages, registration forms, and communication tools are all under your control and can be easily coordinated with your event’s brand.
Dryfta is the right partner for event planners who want to create visually appealing, neatly organized, and fully branded event websites without spending too much time and effort.
Contact us and see for yourself how you can upgrade your event branding in an incredibly easy way with Dryfta. Request your free demo now.