Facebook has turned into a noteworthy traffic driver for a wide range of websites. These days even huge organizations steer customers toward their Facebook pages rather than their corporate sites. The ubiquitous Facebook “Like” and “Share” buttons are there on most websites. One issue I’ve constantly found with sharing URLs on Facebook is that most websites do not have any influence over the picture and description that goes with the URL. Facebook Open Graph API is the solution to that.
Facebook’s Open Graph API sets data through custom META tags on the website’s page and are prefixed with og: Using this simple META tag strategy, you can tell Facebook what images, text, and link to use when sharing your event’s website. Let’s see how you can control how your event website is shared on Facebook.
