Product Market Fit means having the perfect product to satisfy your target audience. In essence, PMF is the ability of a product to meet the needs and expectations of a target audience. To achieve Product Market Fit, it is expedient that you are providing a reliable solution to a significant problem facing a large group of people. Certain signs can help you determine if you have attained a Product Market Fit or not :
★ If your clients are advising you to include one feature or the other, it means you have attained Product Market Fit because it shows they are interested in the product and are seeking new ways to get the best from your product.
★ Once your Beta Users begin to tip you as the next industry leader, it means you have the potential to change their world, meaning you have attained a Product Market Fit.
★ If you have your clients and prospective client clamoring for the translation of your product or platform into their languages, PMF has been accomplished.
★ Having ten paid and loyal customers is an excellent way to determine that you have attained PMF.
★ Another way to determine if you have reached PMF is if clients start writing blog posts and leaving reviews on software review platforms about your product or platform.
★ When you notice that some of the loyal customers of competing brands are taking an interest in your product, you just attained PMF.
It is imperative you look out for these signs before you venture into growth hacking. It would be wrong to try growth hacking a product that has not achieved Product Market Fit as if you do not meet your customers or potential customer’s expectations; growth hacking cannot be successful.
In simple terms, growth hacking is the use of cost-effective tactics to grow your business, sell your ideas, gain exposure and keep your clients coming back for more. Having understood what Product Market Fit and growth hacking is all about, the following are some growth hacking tips you can adapt to grow your business: