You have secured a top-ranking keynote speaker, assembled a great panel, and found a location that is easily accessible. However, there is one important question that will make even the most experienced event planner sweat: How much do we charge? Setting the right fee for an academic event is rarely straightforward. Charge too much, and you risk excluding students and early career researchers who would benefit most from attending. Charge too little and the financial strain shifts back onto your department when the bills arrive.