The Art of Shipping Early and Often

Shipping code early and often

“Several distinct problems manifest themselves as delays in launching: working too slowly; not truly understanding the problem; fear of having to deal with users; fear of being judged; working on too many different things; excessive perfectionism. Fortunately you can combat all of them by the simple expedient of forcing yourself to launch something fairly quickly.”Paul Graham, The 18 Mistakes that Kill Startups

At Dryfta, we live by this↑ maxim. Shipping code early and often is an integral part of our code of ethics. The way we do it is we ask our customers to share their feature requests, set them up against our own list of feature updates, and then ruthlessly prioritize code shipping. If you’re the man/woman overlooking product management at your company, you should be skilled at prioritizing product features, market needs and growth expectations all at once.
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Feature updates #1

Feature updates Dryfta

Dryfta is getting an upgrade this month, with new and improved features to manage your event. Let’s explore!

Custom modules to design flexible event website
We’re currently working on custom modules in website builder so one can add as many custom text, photos, forms, videos etc on the homepage. Current website builder does not have this ability. We expect this to be out by the next week.
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Use your own Email address to send mails

Currently, when you send an email from within Dryfta, we use our own email account to send those emails on your behalf. We received a lot of feedback from our customers that they would like those emails sent using their own email address instead of ours, so we’re going to implement that change over the next few days.

Use your own email address

What makes it so important?

  • Emails sent from Dryfta are far less likely to be caught by spam filters because they are sent from your own email address now
  • Any replies to those emails go straight to your inbox
  • If you have configured DKIM for your domain, all emails sent will be signed automatically, further reducing mail being caught in spam filters
  • Dryfta will still be able to track clicks and opens per email template, you will still be able to use the same templates you’ve created
  • Ability to send outbound emails from multiple email addresses of your choice (within the same domain)

We’re going to roll out this improvement in the next few days, and to enable these features you only need to verify your domain once. We support all private domains eg. We currently do not support the public email providers like, Gmail, Yahoo, Google Apps etc.

Update: This feature is now released and has been rolled out across the platform.

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