Using Experiential Marketing to Increase your Event Footfall



Running an event isn’t exactly something that you’d refer to as a walk in the park. There are many things that need to be considered in order to ensure its success. Among them, event marketing is a crucial component that most definitely needs to be worked on. Most event planners now resort to experiential marketing to increase the number of people attending their events.

But, what exactly is experiential marketing? It is a method of promotion of your product or service, by way of educating your target market or audience and getting them to experience what you have to offer, first hand. Let’s see how this unique method of marketing can be applied in the world of events.

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10 Sure-Fire ways to Attract Attendees to your next Event

Attendees in a conference 

A well-executed event can help boost brand awareness, facilitate lead generation and increase your sales. However, a well-planned event but a poorly promoted one does little to meet the goals you set out for it. Nothing is more discouraging than a lukewarm turn-out for an event you’ve invested your physical and intellectual capacities in. Which is why we’ve put together a list of activities you must tie in with your promotions.

Here are some sure shot ways you can boost the attendance to your event and make it a success:

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