If your organization often hosts events, you know that it can be hard getting your offering to break the surface and effectively resonate with your audience. However, new technology and online solutions make it easier than ever to automate many processes and maximize success even when the event is over.
Your event should reflect your organization’s main goal and aim to connect to potential guests in a personal way— and automation tools can help. Associations and other organizations should invest in solutions to automate communications and simplify internal processes. Otherwise, you’re wasting valuable time that could be spent on your actual event.
Fonteva, is committed to helping associations increase the value of their membership and translate value to their members through events. Even if you don’t work for an association, these best practices and tips can come in handy as you start thinking about your next event strategy.
Whether you’re just now implementing automation tools or want to improve your existing automation strategy, it’s important to consider the event management software and tools that your organization already uses. In this guide, we’ll cover how to best leverage automation for your event and do the following:
- Personalize marketing content
- Streamline the registration process
- Update guests on important event information
- Use data to make real-time insights
- Engage with guests after the event
When you utilize automation tools for your event, you spend less time creating and sending marketing content and more time engaging your guests and offering genuinely valuable experiences. Ready to learn more? Let’s begin.